THE FASHION HOUSE FOR CREATIVE AI
Built for forward-thinking creative directors.
Photograph your clothes. Approve one image. FLAM makes the rest of the lookbook match it.
Every image matches the one you approve.
Approve the first image, then pick the poses and angles you want. 14 are shown here to choose from; a look usually uses 3 to 5 of them. The model, the garment and the light are the same in every one.
Medium 
Relaxed 
Back 
Walk 
The cloth 
The hem 
Hands 
To the collar 
Profile 
Three-quarter back 
Over the shoulder 
Low angle 
Seated 
Step off
You make four choices. FLAM does the rest.
You pick from what is on screen. There is nothing to write, and each choice shows its cost before you make it.
01Pick a model
Choose one from FLAM's cast, or upload several photographs of your own. FLAM builds a single reference from them and uses it in every image.
02Upload the clothes
Drag in a folder or a single file. Phone photos are fine. FLAM sorts what arrives and pairs the front and back of the same piece.
03Pick a background
Choose where the clothes are photographed: a studio backdrop, a gallery wall, a street at eight in the morning.
04Approve one, get the rest
FLAM makes one image first. Approve it, and the rest are made to match while you do something else.
You have a collection and a deadline.
You decide how it should look. FLAM does the photography.
The brand
Two hundred pieces arrived this morning and the campaign is due Friday. You will not book a studio, a model, a photographer or a retoucher for any of it.
The agency
Six collections a season, each with a different model. Every image in a set matches the one you approved, so a client never gets a mismatched frame.
The studio
Photograph the piece on the bench, and get its campaign images without booking a shoot for one garment.
Every plan includes everything. You only pay for images.
No feature is locked behind a bigger plan. The plans differ in how many images you get each month, and how long unused tokens last.
Studio
$49/ month
20Looks a monthA look costs $2.45Unused tokens expire.Editorial
$149/ month
78Looks a monthA look costs $1.91Unused tokens carry for 2 months.3.9× Studio's work for 3× its price.
Couture
$399/ month
244Looks a monthA look costs $1.64Unused tokens carry for 3 months.3.1× Editorial's work for 2.7× its price.
The bars are scaled to 1,000 images a month.
Buying a look with top-up tokens costs $2.60. On every plan it costs less.
Top-ups
250 tokens $10 · 1,000 tokens $40 · 3,000 tokens $120
- One image costs 9 tokens at 1K, 13 at 2K and 19 at 4K. Removing a background costs 2. You see the price before you spend it.
- The same 2K image costs $0.49 on Studio, $0.38 on Editorial and $0.33 on Couture.
- Your monthly tokens expire at the end of the month. Top-up tokens never expire, but they cost more per token than any plan. Buy them when a month runs short.
- How the looks above are counted: a look is the image you approve plus 4 variations, and a piece is 4 packshot angles. Most looks need 3 to 5 images, so these counts are the cautious end.
- Models bought from FLAM's cast are paid for in money, once. Tokens only pay for images.
Your software can use FLAM too.
Send a request, close the tab, and FLAM sends the finished image back when it is ready.
FLAM has an HTTP API with a published OpenAPI schema. Every request carries an idempotency key, so a retry never makes the same image twice. Jobs belong to your account rather than to one person, so a run your software starts is a run you can watch finish in the app. Access is arranged with your invitation, the same as for a person.
What you will want to know.
Do I have to write prompts?
No, and you never will. You pick a model, the clothes and a background from what is on screen. FLAM works out what the image needs on its own, so there is nothing to describe and nothing to word correctly.
Will the same model appear across a whole collection?
Yes. FLAM builds one reference from several photographs of the same person, and every image after the one you approve is made to match it.
Can I bring my own model?
Yes. Upload several photographs of the same person and FLAM builds the reference. One headshot is not enough. The images need to see the face from more than one side.
Do I have to sit and wait for it?
No. Upload the clothes, make your choices and close the tab. FLAM emails you when the lookbook is ready, and you can start the next one while the first is still running.
What resolution do the images come out at?
1K, 2K or 4K. You choose before you start, and the cost is shown when you choose it: 9, 13 or 19 tokens an image.
What is the difference between the plans?
How many tokens you get each month, and how long unused ones last. Nothing else differs: every plan includes the whole product at every resolution. Studio gives 1,300 tokens a month and nothing carries over. Editorial gives 5,100 and unused tokens carry for 2 months. Couture gives 15,900 and they carry for 3. The bigger the monthly allowance, the less each image costs.
What happens to tokens I do not spend?
Monthly tokens expire at the end of their month, and your plan sets how many may carry over: none on Studio, 2 months' worth on Editorial, 3 on Couture. Top-up tokens are bought outright and never expire.
Can a developer or an AI agent use FLAM?
Yes. FLAM has an HTTP API with a published OpenAPI schema. Your software sends a request, walks away, and FLAM sends the image back the moment it is ready, so nothing has to sit and poll. Jobs belong to your account rather than to one person, so a run your software starts is a run you can watch finish in the app. Access is arranged with your invitation, the same as for a person.
How do I get an account?
FLAM is invitation-only for now. The first group is small and we set up each account by hand. Write to us and tell us what you are shooting.
FLAM is invitation-only for now.
The first group is small and we set up each account by hand. If you have a collection and a deadline, tell us what you are shooting.